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Posts Tagged ‘reputation’

Director's Blog » Positive stakeholder relationships build trust and business value

Posted on August 7th, 2013 by

A group of studies examined in our recent Research Briefs show that stakeholder engagement delivers multiple benefits to business. Positive stakeholder engagements are shown to have a positive effect not only on those directly engaged but also on other groups of stakeholders who observe the engagement.[1]

This research aligns with findings from prior studies, which suggest that expectations of firms among stakeholders in their home communities extend to their global operations. Regardless of the expectations of stakeholders abroad, stakeholders at home expect companies to treat all of their arenas of operation with consistent care – and they will punish companies who do not meet their expectations[2]. Read the rest of this entry »

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Center Insights » 2012 Conference: Managing citizenship for strong brand and strong reputation

Posted on April 18th, 2012 by

The Holy Grail of citizenship is that it becomes central to your brand and reputation, offered panelists from global consumer powerhouses The Walt Disney Company and Hilton Worldwide, in a session titled Managing Corporate Citizenship as an Essential Part of Reputation. Read the rest of this entry »

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Center Insights » Fortune ranks top companies’ reputations

Posted on March 8th, 2010 by

Fortune magazine’s annual rankings of the “World’s Most Admired Companies” is out, including a separate sub-category for social responsibility. Five of the top ten CSR slots were grabbed by Center members, including UPS, Marriott International, The Walt Disney Company, Intel and Target. View the full list here.

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