Center News & Features, In Good Company » Clorox Company’s journey to develop an integrated CSR strategyPosted on February 8th, 2011 by Vesela Veleva
Companies often struggle to develop an integrated CSR strategy – a social and environmental strategy that is truly part of the business strategy. There are many ways stakeholders judge such strategies but two of the most critical elements of an integrated strategy are developing sustainable products/services and improving transparency.
The Clorox Company best known for making bleach and other cleaning products, launched its first CSR report in October 2010. The report was a result of a long journey to build an integrated CSR strategy that today is organized around five pillars: People, Products, Performance, Planet and Purpose. But what I found most exciting is the company’s commitment to developing “green” products and to becoming more open and transparent. Read the rest of this entry »