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Center Insights » Consumers expect brands to support causes

Posted on November 5th, 2009 by

The 2009 PR Week / Barkley Cause Survey uncovers that while consumers have decreased spending on charitable giving, 91% expect companies to fill that gap and showcase their commitment to the greater good (up from 86% in 2008). The study also reveals that cause can make strong business sense for brands by increasing trial, loyalty, sales, and even higher prices at the cash register. For the full survey, visit www.barkleyus.com. Read the rest of this entry »

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