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First Niagara is committed to community investment and development as a part of its corporate giving platform. Its primary focus areas are supporting youth and education initiatives. Both of these areas are the focal points of First Niagara’s signature program, Mentoring MattersSM.Center News & Features » Cause-related marketing efforts in a down economy
Posted on May 27th, 2009 by Donna Latson GittensDoes the recession have you questioning spending on cause-related marketing (C-RM)? If you are your company’s C-RM Champion, or would like to be, it may be up to you to make the case for maintaining C-RM, or even ramping it up to meet business goals. In hard times, your business values will show through, loyalties will be built, and your employees and other stakeholders will notice. Read the rest of this entry »
