Center Blogs (About)SubscribeIn Good Company: Cummins does the math: Two problems equal one answer
At Cummins Inc. they found a solution not by making a choice but by facing a challenge. On the occasion of the company’s 90th anniversary in 2009, 62 teams of Cummins employees from 11 different countries accepted a challenge to develop projects to improve the environment in their community. (more…) Recent Posts
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Posts Tagged ‘moon shot’Director's Blog » Moon Shots for Corporate CitizenshipPosted on March 2nd, 2009 by Brad GooginsThese times are certainly not for the timid or small thinkers. Confronted with perhaps the greatest challenge of our lifetime, we face the urgent task of reinventing the future for our businesses and our society. Read the rest of this entry » |
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Many companies striving to be good corporate citizens today face an internal tug of war between giving attention to community initiatives that address social problems and the growing demand to make environmental issues paramount.