Center Blogs (About)SubscribeIn Good Company: Cummins does the math: Two problems equal one answer
At Cummins Inc. they found a solution not by making a choice but by facing a challenge. On the occasion of the company’s 90th anniversary in 2009, 62 teams of Cummins employees from 11 different countries accepted a challenge to develop projects to improve the environment in their community. (more…) Recent Posts
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Posts Tagged ‘Developing a Community Involvement Strategy’Center News & Features » Does your community involvement program add real value?Posted on June 23rd, 2009 by Ron Brown, Boston College Center facultyAs the operating environment for business continues to change, more is expected of companies, even when fewer resources are available. As a result the bar for community involvement managers continues to rise. Read the rest of this entry » |
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Many companies striving to be good corporate citizens today face an internal tug of war between giving attention to community initiatives that address social problems and the growing demand to make environmental issues paramount.