Corporate citizenship practitioners often ask me – sometimes with an expression of wide-eyed panic – “how do I start to measure my corporate citizenship program?”

The prospect of measuring to what degree product is “responsibly” produced or “ethically” traded, for example, can throw many into despair.

There is no need to suffer over the impossibility of measuring corporate citizenship. Sure, ethics and responsibility cannot be measured with a physical gadget the way temperature can with a thermometer. But this does not mean lofty abstract goals cannot be measured. They can. Read the rest of this entry »

Business leaders have set their corporate citizenship hopes on employee volunteering as a result of the economic downturn. Nonprofits desperately need more skills-based volunteers. Employees seek more employer-sponsored volunteering. Everybody, it seems, wants more and more effective employee volunteering. How can you deliver on these high expectations? Read the rest of this entry »

The Boston College Center is conducting a benchmark study designed to generate benchmark data on employee volunteering and giving programs. Read the rest of this entry »