Adidas goes ‘all in’ to embrace sustainability
According to a 2011 MIT Sloan School of Management study, 67 percent of global executives say that sustainability strategies are necessary to be competitive. As a global leader in the sporting goods industry, the adidas Group recently redesigned its sustainability journey into a “4Ps” model emphasizing people, product, planet, and partnership. Now, as part of its mature chemical management program, the company will screen and manage chemical input at the supplier level through a recent partnership with bluesign technologies, a company dedicated to sustainable movement within textile industries. (more…)
Posts Tagged ‘2010 Conference’
Posted on April 8th, 2010 by Susan Thomas, Associate Director, Marketing & Communications, Boston College Center
We’re just a few days away from our 2010 International Corporate Citizenship Conference. Some folks are already on-site at the Community Involvement Leadership Roundtable meeting, where they are tackling the issue of water and how they, as community involvement leaders, should help shape their companies’ responses. The rest of you have until Sunday to prepare, and since we’ve got a very full two-plus days planned for you, we suggest you rest up and prepare to leave the office behind so you’ll be fully engaged during the time you have with us in Boston.
Among the voices you will hear are the perspectives of a CFO, senior VP of public policy and chief diversity officer. Breakout sessions will explore wide-ranging topics such as measuring impact, influencing culture, creating effective communications strategies and even using stakeholder activists as allies. We will also challenge you to be forward thinking: What is the future of community involvement and do corporate foundations reflect these changing times? We’ll examine the influence of Generation Y in the work force and discuss how to cultivate future leaders — and so much more.
On Monday evening we’ll be announcing the winner of our second annual Corporate Citizenship Film Festival, which will also be announced here in this blog. You can view the ten finalists, along with the other 20 submissions, on our web site at www.BCCorporateCitizenship.org/FilmFest2010.
We’ll be live-blogging from the conference here, and will be linking to others who blog about it as well. You can also follow the conference on twitter: http://twitter.com/search?q=%23bcccc_conf.
Finally, this year we will be posting all post-conference materials – keynote session videos, breakout session presentations and other resources – in our online Member Community. If you’re not already a member, now is the time to join. The community is only for members of the Center, and is by invitation only. Contact us if you need an invitation.
Posted on March 23rd, 2010 by Tim Wilson, Editor & Writer, Center for Corporate Citizenship at Boston College
The Boston College Center is adding a new dimension to our International Corporate Citizenship Conference that offers yet another way for corporate citizenship leaders to advance both the field and their own performance.
In an effort to accelerate the education of corporate citizenship professionals, we’ve invited MeettheBoss TV to our conference in Boston, April 11-13. Some of the field’s leading practitioners will have the opportunity to be interviewed on camera for MeettheBoss TV and discuss the critical issues that face corporate citizenship professionals today. MeetTheBoss TV features exclusive video and audio lessons from the world’s most innovative and influential business leaders. From visionary entrepreneurs to Fortune 500 CEOs, MeetTheBoss TV interviews focus on the business challenges that matter today, clearly explaining the solutions, competitive strategies, people, and thinking around them.
Meettheboss TV will be filming at the conference using the latest video technology in high definition. The interviews will then be sent to the executive members of MeettheBoss TV and also archived for access to all corporate managers who are eager to learn from the wealth of experience of those attending the conference.
The theme of this year’s conference is Corporate Citizenship: Winning a Seat at the Table. With MeettheBoss TV in attendance, the conference will provide corporate citizenship leaders with a seat in front of the camera for all to see and hear.
Posted on March 10th, 2010 by Tim Wilson, Editor & Writer, Center for Corporate Citizenship at Boston College
Is your company attracting the best Generation Y employees, the fastest growing segment of the American work force?
At this year’s International Corporate Citizenship Conference, keynote speaker Nadira Hira will talk about how to creatively engage Generation Y as important contributors to corporate culture and productivity, on racial and generational diversity, and on the role of social networks in the modern workplace and in society in general.
As the baby boomers begin to retire, businesses are realizing that they may have no choice but to accommodate these curious Gen Y creatures.
These young people – self-absorbed, gregarious, multitasking, loud, optimistic, pierced – are exactly what the boomers raised them to be, and now they’re being themselves all over the business world. It’s going to be great.
Hira wrote Fortune’s widely discussed 2007 cover story on Gen Yers and their impact on corporate America. Her media presence extends to television, where she has been a featured personality on HBO’s “Real Time with Bill Maher” and ABC’s “America’s Black Forum”, a regular contributor to VH1′s “The Fabulous Life” and BET’s “Black Carpet”, and an expert guest on many major outlets, including CNN, CBS, MSNBC, CNBC, and BBC-A.
Hira’s message is just one more valuable element of the 2010 International Corporate Citizenship Conference where you will find solutions to your company’s challenges through keynote speeches, breakout sessions and networking opportunities.
For more information and to register click here.
Posted on January 12th, 2010 by Susan Thomas, Associate Director, Marketing & Communications, Boston College Center
Join 500 of your peers in Boston on April 11-13 to tackle such questions as:
- What is the changing role of corporate foundations and what should it be?
- Do you have a boardroom champion for corporate citizenship?
- Can you count on colleagues to be partners in creating a corporate citizenship culture?
- Where will tomorrow’s corporate citizenship leaders come from?
- Are you keeping pace with changing corporate citizenship communications practices?
- What can shareholder activists teach you about your future corporate citizenship challenges?
- Is corporate community involvement at a value crossroads?
- How do you move from strategic philanthropy to strategic impact?
- Is your company’s involvement in education really paying off?
Companies attending include Fidelity Investments, State Street Corporation, UPS, Verizon, Accenture, Altria, FedEx, ING, Mohawk Fine Papers, Inc., Target Corporation, TransCanada, ARAMARK, Kaiser Permanente, Sprint, Toyota Motor Corporation, Lockheed Martin, Northrop Grumman and National Grid.
Will you be joining them?
Click here for more information and to register.