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October Corporate Citizenship Highlights

Posted on October 30th, 2014 by

SolarPanelAs corporations work to stay on the cutting edge of corporate citizenship practice, business leaders are becoming increasingly aware of the role that company citizenship plays in overall business strategy, and how—if effectively aligned—environmental, social, and governance dimensions can result in increased performance. The forthcoming 2014 State of Corporate Citizenship study reports that executives whose companies integrated corporate citizenship programs with their overall business strategy and were more likely to report success than those whose companies considered it an add-on activity. Read the rest of this entry »

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The Management and Execution of Global Citizenship

Posted on October 23rd, 2014 by

EarthThe world has never been so small, nor the issues facing it so far-reaching. Last month, the United Nations convened a general assembly to discuss the broad range of issues facing the world, including climate change, health, and security. In his closing speech, Sam Kutesa, President of the UNGA 69 stressed the need for “financial resources, capacity building, and technology development and transfer” from all global leaders and partners. Read the rest of this entry »

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Top Tips for your Next Speaking Engagement

Posted on October 15th, 2014 by

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It is two hours before I speak to the National Hispanic Corporate Council on how to connect citizenship to corporate communications – and I’m sick to my stomach.

There is no need for alarm.  I speak in public often, and for better or for worse, this always seems to happen.  Apparently, it’s just nerves.  No amount of preparation seems to calm my nerves, but it did get me thinking, what am I doing that is working? What could I do to improve my public speaking? Read the rest of this entry »

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NetSuite Donates Time and Talent to Help Nonprofits Succeed

Posted on October 10th, 2014 by

netsuite.org-3cHere at the Center, we see countless examples of companies doing good work in their communities, with their employees, and for the environment. Any effort that delivers both business and social value is worthwhile, but it’s especially exciting when companies use their unique skill sets to create positive change.  Read the rest of this entry »

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Expert Perspectives from the Corner Office

Posted on October 1st, 2014 by

The following is excerpted from the most recent issue of The Corporate Citizen, the Center’s biannual magazine.

According to the Center’s 2013 Profile of the Practice, executives are leading the corporate citizenship charge in greater numbers than ever.

Among those companies surveyed for the study, a majority of the chief executives are highly engaged in supporting corporate citizenship—and these executives are more involved than ever in developing strategy, setting goals, and communicating corporate citizenship. They are also elevating the management of corporate citizenship programs. Executive leadership of corporate citizenship has doubled in recent years from just 30 percent in 2010 to a majority 60 percent today. Read the rest of this entry »

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Adidas goes ‘all in’ to embrace sustainability

Posted on September 16th, 2014 by

CBZ95.adidas14.Brand_Logo_BWpAccording to a 2011 MIT Sloan School of Management study, 67 percent of global executives say that sustainability strategies are necessary to be competitive. As a global leader in the sporting goods industry, the adidas Group recently redesigned its sustainability journey into a “4Ps” model emphasizing people, product, planet, and partnership. Now, as part of its mature chemical management program, the company will screen and manage chemical input at the supplier level through a recent partnership with bluesign technologies, a company dedicated to sustainable movement within textile industries. Read the rest of this entry »

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Aligning Employee Engagement with Corporate Strategy

Posted on August 26th, 2014 by

A crucial aspect of corporate citizenship is the ability and desire to engage your company’s employees. Implementing volunteer, giving, and other “responsible” programs help to not only enhance your company’s reputation image, but more importantly, the loyalty of your employees. In our September webinar, we will explore the ways in which companies can most effectively execute these efforts: by aligning them with their overall corporate strategy.

According to Gallup’s State of the American Workforce report, 70% of the American workforce is “not engaged” or “actively disengaged” with their work. These employees are more likely to be emotionally disconnected from their workplace and less likely to be productive as a whole. Additionally, many American workers do not feel that they understand their company’s brand promise and brand differentiation, meaning they are unable to effectively communicate this to customers, or become more connected to the company themselves. This inability to articulate the goals and vision of one’s company can only add to the likelihood of disengagement by employees in their daily work. Read the rest of this entry »

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Go big or go home: Inside HMH’s latest initiative

Posted on August 25th, 2014 by

houghton-mifflin-harcourt-logoAs a global education company and one of the world’s leading providers of pre-K-12 education content and services, Houghton Mifflin Harcourt (HMH) has an extended tradition of fostering education through partnerships with local organizations. At the heart of each initiative is the company’s mission – to change people’s lives by fostering passionate, curious learners. Read the rest of this entry »

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