Contact Access Member Community         
Center Insights: Knowledge, information, relationships, conversions... insights
 

Top Tips for your Next Speaking Engagement

Posted on October 15th, 2014 by

Microphone2 (1)

It is two hours before I speak to the National Hispanic Corporate Council on how to connect citizenship to corporate communications – and I’m sick to my stomach.

There is no need for alarm.  I speak in public often, and for better or for worse, this always seems to happen.  Apparently, it’s just nerves.  No amount of preparation seems to calm my nerves, but it did get me thinking, what am I doing that is working? What could I do to improve my public speaking? Read the rest of this entry »

Share

NetSuite Donates Time and Talent to Help Nonprofits Succeed

Posted on October 10th, 2014 by

netsuite.org-3cHere at the Center, we see countless examples of companies doing good work in their communities, with their employees, and for the environment. Any effort that delivers both business and social value is worthwhile, but it’s especially exciting when companies use their unique skill sets to create positive change.  Read the rest of this entry »

Share

Expert Perspectives from the Corner Office

Posted on October 1st, 2014 by

The following is excerpted from the most recent issue of The Corporate Citizen, the Center’s biannual magazine.

According to the Center’s 2013 Profile of the Practice, executives are leading the corporate citizenship charge in greater numbers than ever.

Among those companies surveyed for the study, a majority of the chief executives are highly engaged in supporting corporate citizenship—and these executives are more involved than ever in developing strategy, setting goals, and communicating corporate citizenship. They are also elevating the management of corporate citizenship programs. Executive leadership of corporate citizenship has doubled in recent years from just 30 percent in 2010 to a majority 60 percent today. Read the rest of this entry »

Share

Adidas goes ‘all in’ to embrace sustainability

Posted on September 16th, 2014 by

CBZ95.adidas14.Brand_Logo_BWpAccording to a 2011 MIT Sloan School of Management study, 67 percent of global executives say that sustainability strategies are necessary to be competitive. As a global leader in the sporting goods industry, the adidas Group recently redesigned its sustainability journey into a “4Ps” model emphasizing people, product, planet, and partnership. Now, as part of its mature chemical management program, the company will screen and manage chemical input at the supplier level through a recent partnership with bluesign technologies, a company dedicated to sustainable movement within textile industries. Read the rest of this entry »

Share

Aligning Employee Engagement with Corporate Strategy

Posted on August 26th, 2014 by

A crucial aspect of corporate citizenship is the ability and desire to engage your company’s employees. Implementing volunteer, giving, and other “responsible” programs help to not only enhance your company’s reputation image, but more importantly, the loyalty of your employees. In our September webinar, we will explore the ways in which companies can most effectively execute these efforts: by aligning them with their overall corporate strategy.

According to Gallup’s State of the American Workforce report, 70% of the American workforce is “not engaged” or “actively disengaged” with their work. These employees are more likely to be emotionally disconnected from their workplace and less likely to be productive as a whole. Additionally, many American workers do not feel that they understand their company’s brand promise and brand differentiation, meaning they are unable to effectively communicate this to customers, or become more connected to the company themselves. This inability to articulate the goals and vision of one’s company can only add to the likelihood of disengagement by employees in their daily work. Read the rest of this entry »

Share

Go big or go home: Inside HMH’s latest initiative

Posted on August 25th, 2014 by

houghton-mifflin-harcourt-logoAs a global education company and one of the world’s leading providers of pre-K-12 education content and services, Houghton Mifflin Harcourt (HMH) has an extended tradition of fostering education through partnerships with local organizations. At the heart of each initiative is the company’s mission – to change people’s lives by fostering passionate, curious learners. Read the rest of this entry »

Share

Boston Scientific tackles widespread disparities in healthcare with its Close the Gap program

Posted on August 12th, 2014 by

Bs-furtherIn America, heart disease [1] is the #1 killer, taking more lives each year than all cancers combined.  And although disease prevalence is similar across genders and ethnicities, awareness of risk factors and disparity in treatment rates are not. Close the Gap, a Boston Scientific educational initiative, was established in 2006 to address disparities in cardiovascular care for the underserved patient populations of women, African Americans, and Hispanic/Latino Americans.  Initially focused solely on cardiovascular health, Close the Gap recently expanded its mission to address healthcare disparities that exist in other disease states, including asthma, colon cancer and pancreatic cancer.[2-5] Read the rest of this entry »

Share

Accounting for the future—will you be Wimpy or Warren Buffet?

Posted on August 6th, 2014 by

“Someone’s sitting in the shade today because someone else planted a tree long time ago” – Warren Buffett

20140806-KVS-Blog-WhimpyLast week I was reading a whitepaper from MFS Investment Management about the benefits of investing on a longer horizon.

Corporate citizenship leaders, take note.  There is more and more being written about the need for investors to take a longer view.  This perspective presents a potential opportunity for companies that are willing to make longer-term investments in environmental, social, and governance dimensions of their businesses to improve their operating environments so that they can sustain positive returns for the longer term. Read the rest of this entry »

Share
Home About the Center Professional Development Courses Webinars Become a Member Member Community Conferences & Events Knowledge & Research Blogs
KNOW MORE. DO MORE. ACHIEVE MORE. ©2014 Boston College Center for Corporate Citizenship 140 Commonwealth Ave, Chestnut Hill, MA 02467 | 617.552.4545 | ccc.bc.edu