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Beyond Good Company: A blog by the executive director of the Boston College Center for Corporate Citizenship

Conference was rich with inspiration and ideas

Posted on April 9th, 2014 by

Our conference this year was kicked off by a great speech by FedEx executive Raj Subramaniam.  In the opening minutes of his remarks Subramaniam noted that, “Adaptable leadership is leadership. Change is no longer what happens to any business eventually.  It is what happens to every business constantly.”

In each of the conference keynotes, the speakers told stories of a change that had either happened to them or that they were planning to undertake. Key to their successful adaptation was the ability to recognize their current circumstances and to IMAGINE, as Disney CFO Jay Fasulo emphasized, how they wanted that circumstance—or their position in it—to be different.

The pressures of day-to-day business can cause us to focus single-mindedly on progress made towards incremental management goals. It can be hard to stay focused on the vision of our future world.  This year’s conference was rich with examples of how corporate citizenship professionals make and contend with change. We are grateful for the contributions of our many presenters and hope that you will get inspiration and ideas from reviewing the conference summaries.


Do socially responsible business practices influence the value of your company? Research says yes.

Posted on March 5th, 2014 by

Plenty of research over the years has focused on the relationship between social performance and various aspects of firm value.  Adding to the literature, research published recently by the Conference Board studied over 1,000 companies from 2008 to 2012 to see if corporate citizenship contributes to brand equity. Using CSRHub’s ratings and Brand Finance’s Brand Strength Index (BSI) for analysis, the study finds a positive correlation between brand value and corporate citizenship. This held true across all of the dimensions studied with employment dimensions being most strongly correlated. Read the rest of this entry »


New Corporate Citizen magazine provides stories of adaptable leadership

Posted on February 3rd, 2014 by

Our upcoming conference provides an opportunity to meet and hear from corporate citizenship leaders who adapt their practice to our evolving business context and navigate through changing environmental, social, and governance business landscapes. Read the rest of this entry »


Corporate Citizenship 2014: Five areas for continued action

Posted on January 8th, 2014 by

As we start 2014, we have taken some time to reflect on the work of the last year and where we see the field headed.  The Center has had the privilege to work with companies in the Americas, Asia, Europe, and Africa this year and our membership reflects this diversity.  While the individual issues being addressed by companies may differ across global regions, the questions are essentially the same at their core:

Are we helping to create the type of world we want to do business in?

Even more importantly, are we helping to create the kind of world we want to live in? Read the rest of this entry »


Giving Tuesday: A day when individuals and companies give

Posted on November 4th, 2013 by

TGivingTuesdayCloudhe Center for Corporate Citizenship has partnered with (#GivingTuesday), a non-profit organization that aims to transform how people think about, talk about and participate in the holiday season. Through a unique blend of partners—charities, families, businesses and individuals #GivingTuesday harnesses the collective power of personal and corporate philanthropy and inspires people to bring attention to the season of giving.   Read the rest of this entry »


Even leaders sometimes need to recalculate

Posted on October 10th, 2013 by

“Recalculating.” How many times have you groaned when you heard that word coming from your GPS because you thought you knew the route and the GPS was sending you a different way, or because it meant you had missed a turn and now had to reroute.

But often this recalculation is a positive. The alert to “recalculate” means it’s time to choose a different path. This new path will show you new routes you might otherwise have missed, or reintroduce you to routes you’ve already encountered. Read the rest of this entry »


Take a moment to remember the day that changed us forever

Posted on September 11th, 2013 by

September 11 is a day that has been imprinted on our collective memory.  Every adult can remember where they were when the attacks on America happened, and the events of that day have changed our lives forever.  As the nation and world mark the 12th anniversary of the September 11th attacks, there are several organizations that provide opportunities for you to join others as they honor those who fell and who served our country by engaging in volunteerism the week of September 11th. There are opportunities for people of all ages and backgrounds to serve in their communities in remembering those lost and affected by the events of September 11th.

If you are looking for an opportunity to make a difference or commemorate September 11th here are just a few ways our members are doing so this week and beyond: Read the rest of this entry »


Corporate citizenship requires vision and discipline

Posted on August 20th, 2013 by

“There are those who see, those who see when shown, and those who cannot see.”

Leonardo DaVinci

Much like DaVinci, professionals working in corporate citizenship must be able to see well beyond the possibilities in plain sight today. It is that kind of vision that inspired our 2013 International Corporate Citizenship Conference theme of Designing Opportunity. Leading companies today envision how their corporate citizenship efforts could benefit the business and society in exciting new ways just as DaVinci created so many things for a new world.

Vision for what is possible will fuel the continued evolution of corporate citizenship and its further integration in business. Moving corporate citizenship to the core of how business is conducted will allow companies to generate innovations that provide solutions to social problems that align with firm capabilities and values.

To fully leverage these opportunities requires hard work. The work is not only in the design phase, it is in the execution also.  Getting those “who need to be shown” on board and compelling those “who cannot see” requires strategy, finesse, optimism, and unflagging persistence – attributes and skills that are reinforced and advanced in our professional community. Read the rest of this entry »

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