Adidas goes ‘all in’ to embrace sustainability
According to a 2011 MIT Sloan School of Management study, 67 percent of global executives say that sustainability strategies are necessary to be competitive. As a global leader in the sporting goods industry, the adidas Group recently redesigned its sustainability journey into a “4Ps” model emphasizing people, product, planet, and partnership. Now, as part of its mature chemical management program, the company will screen and manage chemical input at the supplier level through a recent partnership with bluesign technologies, a company dedicated to sustainable movement within textile industries. (more…)
Author » Chris Pinney
About: Chris Pinney was formerly the director of research at the Boston College Center for Corporate Citizenship.
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