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In Good Company: Cummins does the math: Two problems equal one answer
Many companies striving to be good corporate citizens today face an internal tug of war between giving attention to community initiatives that address social problems and the growing demand to make environmental issues paramount.
At Cummins Inc. they found a solution not by making a choice but by facing a challenge.
On the occasion of the company’s 90th anniversary in 2009, 62 teams of Cummins employees from 11 different countries accepted a challenge to develop projects to improve the environment in their community. (more…)
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Author » Brad Googins
Contact: googinsb@bc.edu
About: Bradley K. Googins, Ph.D., associate professor in the Department of Organization Studies at Boston College’s Carroll School of Management, is a leading global expert on corporate citizenship. He was executive director of the Boston College Center for Corporate Citizenship from 1997-2009.
Posts by Brad Googins:
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A salute to Karen Proctor and the power of one
April 29th, 2009, Center News & Features
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A time for collaborative corporate action on education
March 29th, 2009, Director's Blog
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Hope springs eternal at corporate citizenship conference
March 26th, 2009, Director's Blog
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Are we approaching the unthinkable?
March 16th, 2009, Director's Blog
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Moon Shots for Corporate Citizenship
March 2nd, 2009, Director's Blog
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Financial stability plan provides new opportunity for banks to rebuild trust and get economy moving
February 10th, 2009, Director's Blog
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Time for capitalism to adapt or depart
February 5th, 2009, Director's Blog
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The price and promise of citizenship: Obama’s challenge to corporate America
January 26th, 2009, Director's Blog
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