Executive Forum » Sharing ten lessons learned
Posted on May 17th, 2011 by Bob Langert, Vice President, Corporate Social Responsibility, McDonald's
I have been working in corporate citizenship for two decades, so I have seen the good, the bad the ugly – and learned a lot on the way. Here’s my top ten list of observations to pass on based on McDonald’s own journey thus far:
1. Create a CSR strategic framework
Society was much simpler, from 1955, when McDonald’s was first established, to the late 1980s. We built the “trust bank” by being community leaders, giving back, and having programs that were fun and engaging for our customers. Read the rest of this entry »
