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Archive for May, 2011

Executive Forum » Sharing ten lessons learned

Posted on May 17th, 2011 by

I have been working in corporate citizenship for two decades, so I have seen the good, the bad the ugly – and learned a lot on the way. Here’s my top ten list of observations to pass on based on McDonald’s own journey thus far:

1. Create a CSR strategic framework
Society was much simpler, from 1955, when McDonald’s was first established, to the late 1980s. We built the “trust bank” by being community leaders, giving back, and having programs that were fun and engaging for our customers. Read the rest of this entry »

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Center News & Features » Idea hunters: Professionals in pursuit of what drives progress

Posted on May 9th, 2011 by

There are an endless number of gadgets and devices available to help professionals in every field perform more efficiently, more effectively and with more information at their disposal. But from the point of view of Andy Boynton, dean of the Carroll School of Management at Boston College, none of those things is as powerful as what brought each of them into being – a great idea. Read the rest of this entry »

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