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Marking the 100th year since the organizations founding, Girl Scouts has declared 2012 the Year of the Girl. In an initiative that focuses on the future for girls, Texas Instruments recently partnered with 
Profile of the Practice 2010 goes behind the scenes of corporate citizenship
By Tim Wilson, Editor & Writer, Boston College Center
Nobody wants to reinvent the wheel but everyone wants to know if someone has come up with a better way to build it.
The just-released Profile of the Practice 2010 offers just that kind of insight by examining how corporate citizenship is being managed behind the scenes in today’s companies. Building upon the 2008 edition, this report contains the latest data on the corporate citizenship strategies, operational structures, and management and leadership tactics at 190 companies.
The purpose of the biennial Profile of the Practice study is to capture the current state and trends over time in corporate citizenship structure, strategy and management. This information has proven useful to companies for strategic planning as well as benchmarking purposes.
Some key findings from the Profile of the Practice survey include:
- Most companies report having a written corporate citizenship strategy
- Addressing environmental issues, community and local economic development, and employee well-being are top goals of company strategies
- More companies direct corporate citizenship cross-functionally from the executive level
- Board involvement is increasing but most boards are not fully informed
- More companies are establishing senior positions for managing corporate citizenship
With formal titles, department structures and management systems in place, corporate citizenship has become a part of competitive business strategy. The data from the Profile of the Practice 2010 survey suggest that amid a global recession, corporate citizenship has survived and is becoming more essential to businesses.
The 2010 Profile of the Practice Executive Summary is available to all viewers.
Center members can download the full 2010 Profile of the Practice report and the following company examples:
- American Electric Power
- Blackbaud
- Boeing
- Campbell Soup Company
- The Hershey Company
- Mitsubishi International Corp.
- ProLogis
March 17th, 2011 at 3:31 PM
[...] College’s Center for Corporate Citizenship released “Profile of the Practice 2010: Managing Corporate Citizenship as a Business Strategy” in December 2010. The report provides a robust overview of the current state of CC/CSR from [...]