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Marking the 100th year since the organizations founding, Girl Scouts has declared 2012 the Year of the Girl. In an initiative that focuses on the future for girls, Texas Instruments recently partnered with 
Public views U.S. companies as more socially responsible than a year ago; scores rise across the board in Reputation Institute/Boston College CSR Index
By Tim Wilson, Editor & Writer, Boston College Center
A just-released Boston College Center/Reputation Institute study of public perceptions of U.S. companies’ social impact indicates that in the eyes of the American public, businesses overall are more socially responsible than a year ago.
Johnson & Johnson tops the rankings in the Corporate Social Responsibility Index with a score of 82.67 that puts it in the excellent category along with The Walt Disney Company, Kraft Foods Inc., Microsoft, PepsiCo and Apple, all earning scores above 80 (using a 100 point scale). To be included in the CSR Index 50 this year a company needed to rate above 72.52, an increase of more than 3 points from 2009. The top 25 companies all rated at or above 75 in this year’s study compared to 2009 when only the top nine companies scored that high.
The Corporate Social Responsibility Index was developed by researchers at the Carroll School of Management’s Center for Corporate Citizenship at Boston College in conjunction with the Reputation Institute to understand how companies’ reputations are affected by public perceptions of performance related to citizenship (the community and the environment), governance (ethics and transparency) and workplace practices. Rankings in the CSR Index are based on a survey conducted in January and February 2010 of 7,790 online consumers in the United States.
» View the 2010 CSRI 50
» View the complete 2010 Corporate Social Responsibility Index report
» View the 2009 CSRI 50
October 13th, 2010 at 8:40 AM
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October 14th, 2010 at 2:16 PM
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November 3rd, 2010 at 8:10 AM
[...] to give back. It should be part of your company culture; is it? According to a Boston College study on corporate social responsibility, the public views companies as more socially responsible than a [...]
November 5th, 2010 at 5:59 PM
[...] abuzz over the latest corporate responsibility rankings: Newsweek’s Greenest Companies and The Boston College Center/Reputation Institute CSR Index. While such assessments provide valuable insights, most are limited in informational value because [...]