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Many companies striving to be good corporate citizens today face an internal tug of war between giving attention to community initiatives that address social problems and the growing demand to make environmental issues paramount.
Need help developing a community involvement strategy? We know where you can find it.
By Ron Brown, Boston College Center faculty
I often hear comments such as “We’re just putting out fires in our community involvement,” or “Our company is changing and we need to meet many new challenges to continue to contribute,” or “We need to find a way to move our community program to the next level, inject new life.” Such remarks indicate the need for deliberate and proactive changes in community involvement direction, often called strategic planning.
This term often invokes daunting thoughts of a clinical and painful process. I prefer to use a more accurate and descriptive term to address these concerns: “achieving exceptional performance.”
This is the primary objective of our upcoming workshop, Developing a Community Involvement Strategy, on September 22-24, 2010 in Dallas, TX. The workshop will help you develop an exceptional community involvement program. Whether you are just starting your community involvement program or desire to move your long-existing program to a higher level, this workshop is for you.
Achieving exceptional performance in community involvement requires more than just going through a planning process. Planning tools for achieving exceptional performance will be provided, but that’s just the beginning.
We will also share best practices, define organizational “hot buttons” to move your program to the forefront, explore critical trends, learn how to engage others in supporting community involvement, use a powerful problem solving tool to remove your greatest obstacles to achieving exceptional performance, explore our roles as community involvement professionals and more.
This is a “hands-on” workshop intended to help address the real challenges you face in developing an exceptional community involvement program. I always look forward to the exciting discussion and the sharing of ideas.
Hope to see you in Dallas.
August 17th, 2010 at 10:55 AM
Do you have any plans for offering this class online via webinar? I am very interested – but reside in Atlanta!
Thank you!!
August 18th, 2010 at 6:54 AM
We are currently working on offering classes via web, but would not be able to take a 2.5 day class and turn it into a webinar. Keep your eyes out for the e-learning opportunities, however.