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New intelligence on reputation and CSR
By Tim Wilson, Editor & Writer, Boston College Center
A frequent partner of the Boston College Center, Reputation Institute, has taken a close look at the role of corporate social responsibility in managing reputation in the first issue of its new quarterly publication, Reputation Intelligence.
The reports draw in part from joint research by Reputation Institute and the Boston College Center. Philip H. Mirvis, Ph.D., senior research fellow at the Center, serves as a contributing editor of the publication.
In the opening issue, Reputation Institute presents four articles:
Why CSR Matters in 2010 provides an overview of the evolution of CSR and the tensions companies face in struggling to serve the interests of both the business and society.
Reputation and CSR: The CEO Agenda examines the views of CEOs from various corners of the globe on social responsibility and corporate citizenship, as well as the different ways they have implemented their approaches inside their companies.
Valuing CSR Reports addresses questions about the hows and whys of social reporting. It looks at efforts to establish quality standards for social reports, assesses what value these reports can contribute and offers a glimpse from practitioners of what the future may hold.
CSR Practices Around the World explores the global variety of views on CSR and how they influence its practice, as well at the resulting impact on corporate reputation. This article also includes the 2009 Global CSR Index Top 200 Rankings. The CSR Index averages the citizenship, governance and workplace ratings given by consumers in more than 30 countries to the world’s largest companies.
The full issue of Reputation Intelligence is only available to Reputation Institute members but non-members may download a copy of the first article, Why CSR Matters in 2010.
