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Many companies striving to be good corporate citizens today face an internal tug of war between giving attention to community initiatives that address social problems and the growing demand to make environmental issues paramount.
PricewaterhouseCoopers wins Boston College Corporate Citizenship Film Festival
By Tim Wilson, Editor & Writer, Boston College Center
PricewaterhouseCoopers knows more than a little bit about what counts. So perhaps it should be no surprise that its video about college students who learn to make responsibility count came out on top when all the votes were counted in the Boston College Center for Corporate Citizenship’s 2010 Film Festival.
The video from PricewaterhouseCoopers was one of 10 finalists selected from 29 entries in the Center’s second annual film festival that showcases videos from companies that capture how their corporate citizenship initiatives are having a positive impact – typically in partnership with nonprofits, customers and employees – on social and environmental challenges. This year’s winning video shows how 100 college students sponsored by PricewaterhouseCoopers took on a number of service projects in June 2009 in areas still suffering the devastating effects of Hurricane Katrina. The students helped small business owners refurbish their property, revitalized a baseball field and basketball court, cleaned up around a local school and repaired the homes of families in New Orleans’ hard-struck Ninth Ward.
Selection of the winner took place through voting in the Boston College Center’s online Member Community. This year’s other finalists were: Accenture, Allstate Insurance Company, Amway, The Campbell Soup Company, Con Edison, The Dow Chemical Company, Ernst & Young LLP, Fed Ex Corporation and ITT Corporation. All 10 of the final videos have been showcased at the Center’s 2010 International Corporate Citizenship Conference, April 11-13, at the InterContinental Hotel in Boston.
The Film Festival culminated with a red carpet announcement of PricewaterhouseCoopers as the winner during the conference’s Monday evening session. In presenting the award to Alicemarie Hand of PricewaterhouseCoopers’ Boston office, the Boston College Center’s acting director, Peggy Connolly, remarked that “we’re all learning the more you share your corporate citizenship story the better. We all win.”
Click here to view the winning video.
