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Many companies striving to be good corporate citizens today face an internal tug of war between giving attention to community initiatives that address social problems and the growing demand to make environmental issues paramount.
Riding the green wave: When do environmental strategies work?
By Vesela Veleva, Research Manager, Boston College Center
Study after study, including the Boston College Center’s 2009 State of Corporate Citizenship Survey, has found that environmental sustainability efforts have continued to grow even during the deep recession of 2007-2009. Moreover, they have become even more important. Driven by bold government actions, customer and consumer demand, and opportunities to cut costs and diversify, a growing number of U.S. companies are trying to “ride the green wave.” But not every environmental strategy is successful and challenges include difficulty developing the business case and ensuring successful execution.
Going after more than the low hanging fruit, leading companies have used innovation and integration to build truly sustainable environmental strategies with bottom line benefits. In a breakout session at the 2010 International Corporate Citizenship Conference, executives from three leading companies will share how they built competitive environmental strategies. Riding the Green Wave: Making Environmental Strategies Work, will feature Michael Dupee, vice president at Green Coffee Mountain Roasters; Bruce Klafter, senior director of EHS & Sustainability at Applied Materials; and Stan Mierzejewski, senior manager, Sustainability & CSR, at Tennant, who will offer their insights on strategies to overcome challenges and build a successful environmental strategy. Vesela Veleva, research manager at the Boston College Center, will discuss how business attitudes and actions toward environmental sustainability have changed over time.
Don’t miss the chance to get involved in the conversation and learn how to build a successful environmental/sustainability strategy in your company. Learn more about the conference here.
