Fortune ranks top companies’ reputations
By Susan Thomas, Assistant Director, Electronic Communications, Boston College Center
Fortune magazine’s annual rankings of the “World’s Most Admired Companies” is out, including a separate sub-category for social responsibility. Five of the top ten CSR slots were grabbed by Center members, including UPS, Marriott International, The Walt Disney Company, Intel and Target. View the full list here.

Many companies striving to be good corporate citizens today face an internal tug of war between giving attention to community initiatives that address social problems and the growing demand to make environmental issues paramount.