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International Corporate Philanthropy Day

By Susan Thomas, Assistant Director, Electronic Communications, Boston College Center

February 22 was International Corporate Philanthropy Day, an annual celebration designed to highlight milestones and achievements in corporate philanthropy and encourage further corporate community investment

The Committee Encouraging Corporate Philanthropy (CECP) marked the day with the release of a new report, Measuring the Value of Corporate Philanthropy: Social impact, business benefits, and investor returns, that assesses current practices and measurement trends in corporate philanthropy. This report, which focuses on three primary conversations–between giving practitioners and grantees, between giving practitioners and the CEO, and between the CEO and investor community – aims to assess current practices and measurement trends, clarify the demands practitioners face for impact evidence, and identify the most promising steps forward.

Companies across the country planned celebrations, events, and programs to commemorate the day, including the following Center members: Capital One, General Mills, Humana, Intel, ITT, McGraw-Hill, State Farm, Verizon and Western Union.

What did your company do to mark the day?

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