I appreciate all the good info and the explanation of your sites design and purpose. Especially the takeaways. Very simple and common sense observations that many other companies are struggling to figure out and own for themselves.

For example, posing pertinent questions that you may not have answers to is exactly what CSR should be generating within social media. Why? Because it leads to better questions. And creates open and free space to explore all the possibilities. Most importantly, it creates safe space for people to belong to the conversation. And belonging to the conversation is more powerful than using the conversation or ‘having’ a dialogue. We become intrinsically motivated and achieve what the Obama’s call ‘enlightened self-interest’.

Timberland’s leadership in social media creates new possibilities for making the world a better place.

I’m a big fan.

Look forward to what’s next!

Chris Jarvis
Senior Consultant, Realized Worth, Toronto, Canada 416-567-2004
Email me: chrisjarvis@realizedworth.com
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Chris Jarvis works with businesses and Nonprofits to create outstanding Employee Volunteer Programs.