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Novo Nordisk, a world leader in diabetes care, is growing its efforts to make a difference for children with type 1 diabetes in the neediest parts of the world. The company’s 
Announcing our second annual Film Festival
By Susan Thomas, Assistant Director, Electronic Communications, Boston College Center
It’s time to enter your latest corporate citizenship video in the 2010 Film Festival sponsored by the Boston College Center for Corporate Citizenship.
The success of the first annual International Corporate Citizenship Film Festival launched was remarkable, with 24 companies submitting videos and more than 30,000 people from around the world casting votes.
The videos entered in the 2009 competition clearly demonstrated the power of video to communicate the positive impact of each company’s work in its community and around the globe. The 30,000 who viewed the videos and voted for their favorite sent a resounding message: There is an audience interested in seeing the corporate citizenship story on video and companies welcome new opportunities to engage employees and partners.
FedEx took first place in the 2009 competition with a powerful presentation of how it uses its shipping and logistics expertise to help communities devastated by natural disasters. See this video and the other 2009 entries here.
Communicating your company’s good work in corporate citizenship has been increasingly linked to improving the company’s reputation, positive branding and ultimately the bottom line. For this reason many companies are mobilizing their communications efforts around getting the message out about all the good works they are involved with. Video offers an effective way to communicate that message.
For the second annual International Corporate Citizenship Film Festival, we will review all videos submitted and select finalists to post on our web site where peers and professionals can view them and vote for one winner. At the 2010 International Corporate Citizenship Conference – to be held April 11-13 in Boston – all finalists will be available for viewing before the winner is announced and showcased before the 500 corporate citizenship professionals in attendance.
We expect the videos will stimulate new thinking around this innovative way to communicate success with volunteer programs, philanthropy, supply chain management, sustainability and other corporate citizenship efforts. We are accepting broadcast quality videos up to three minutes in length on DVD only.
Mail your submission to:
Dan Kass
Boston College Center for Corporate Citizenship
55 Lee Rd.
Chestnut Hill, MA 02467
If you have questions contact Dan Kass at 617.552.6482, email Dan.Kass@bc.edu.
