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GE launches “healthymagination” with $6 billion commitment
By Susan Thomas, Assistant Director, Electronic Communications, Boston College Center
As President Obama turns his attention to healthcare , Center member General Electric is doing the same.
On May 7 General Electric announced it would spend $3 billion over the next six years on healthcare innovation that will help deliver better care to more people at lower cost. In addition, the company will commit $2 billion of financing and $1 billion in related GE technology and content to drive healthcare information technology and health in rural and underserved areas.
Dubbed healthymagination – a variation of the “Eco-magination” title used for GE’s green-focused program – the program is built on the global commitments of reducing costs, improving quality and expanding access for millions of people.
“Healthcare is an important industry that is challenged by rising costs, inequality of access and persistent quality issues,” GE Chairman and CEO Jeff Immelt said. “Healthcare needs new solutions. We must innovate with smarter processes and technologies that help doctors and hospitals deliver better healthcare to more people at a lower cost.
“Our newest innovations – low-cost digital x-ray machines, portable ultrasounds, more affordable cardiac equipment – will save costs for doctors, hospitals, the government, families and businesses. This will help level the playing field in health care. With our technology, rural and urban areas and developing countries can have access to the best technology, affordably.
“We saw the same type of tipping point four years ago when we launched our successful environmental initiative, ecomagination,” Immelt said. “We learned that technical innovation can drive solutions and value for customers, investors, employees and the public. We will bring the same integrated approach to healthcare, focusing all of our expertise, labor and imagination on its success.”
Learn more about Healthymagination here.
