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Archive for May, 2009

Center News & Features » BCLC Tenth Annual Corporate Citizenship Awards

Posted on May 29th, 2009 by Susan Thomas, Assistant Director, Electronic Communications, Boston College Center

The nomination period for the U.S. Chamber of Commerce Business Civic Leadership Center’s (BCLC’s) Tenth Annual Corporate Citizenship Awards closes June 26. Read the rest of this entry »

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Center News & Features » Cause-related marketing efforts in a down economy

Posted on May 27th, 2009 by Donna Latson Gittens

Does the recession have you questioning spending on cause-related marketing (C-RM)? If you are your company’s C-RM Champion, or would like to be, it may be up to you to make the case for maintaining C-RM, or even ramping it up to meet business goals. In hard times, your business values will show through, loyalties will be built, and your employees and other stakeholders will notice. Read the rest of this entry »

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Center News & Features » Corporate disaster relief: Best practices and lessons learned

Posted on May 15th, 2009 by Susan Thomas, Assistant Director, Electronic Communications, Boston College Center

The rising incidence and severity of natural disasters in recent years has prompted business to take a hard look at how it should be responding to these situations. The pressure from employees, government and the community to become involved is significant. What should companies do to provide positive support in the relief or recovery phase of a disaster? Read the rest of this entry »

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Center News & Features » GE launches “healthymagination” with $6 billion commitment

Posted on May 12th, 2009 by Susan Thomas, Assistant Director, Electronic Communications, Boston College Center

As President Obama turns his attention to healthcare , Center member General Electric is doing the same.

On May 7 General Electric announced it would spend $3 billion over the next six years on healthcare innovation that will help deliver better care to more people at lower cost. In addition, the company will commit $2 billion of financing and $1 billion in related GE technology and content to drive healthcare information technology and health in rural and underserved areas. Read the rest of this entry »

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Center News & Features, In Good Company » Campbell’s seeds American agriculture

Posted on May 7th, 2009 by Tim Wilson, Editor & Writer, Boston College Center

Research continues to show corporate citizenship is most effective and most valuable for business and the community when it is implanted in the core of a company. Now one member of the Boston College Center is digging even deeper to place citizenship at its business roots, indeed even taking it all the way back to the seed.

Campbell Soup Company for the first time in its more than 100 years is making available to the American public the specially cultivated seeds used to grow tomatoes for its iconic tomato soup. The offer is part of two Campbell goals: to grow more than 1 billion tomatoes across the country and to support American agriculture. Read the rest of this entry »

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Center News & Features » How disruptive innovation will change the way the world learns

Posted on May 7th, 2009 by Roberta MacPhee

As businesses pour billions of dollars and millions of employee volunteer hours into schools, they wonder why these efforts have done little to narrow the achievement gap between American students and their counterparts around the world.

One reason, according to the book Disrupting Class, is that the way we learn doesn’t always match up with the way we are taught.

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