1. Inspiration for new and globally integrated solutions
2. The hard yet needed reality that some dinosaur businesses can not be rescued – why rescue car companies that are not sustainable either financially or environmentally?
3. A call to ‘invest in new & innovative companies’ with the money that #2 above would have sucked dry & faster than a gallon of gas in an SUV from Boston College to Boston University

In response to Elkington’s view that while the environmental movement has crystallized around climate change, people working on social issues have not crystallized around one thing – I beg to differ.

There is an emerging industry that does not need “CSR” as it already breathes, walks, eats, preaches CSR without saying “CSR” and that is Social Entrepreneurship.

As a Social Entrepreneur myself, Co-Founder of http://www.BeRewarding.com, a free online game to move from social concern to social action via multiple choice questions, which when correctly answered becomes a fundraiser for non profits working to solve social & environmental problems while also promoting socially and environmentally responsible companies, we have crystallized around social change noting that the environment, health, poverty, human rights and education are all connected. This was best vocalized by Amartya Sen in a book I read while at Boston College called “Freedom as Development & Development as Freedom”.

Onwards & Upwards to a cleaner, sustainable & ethical world.