Does reputation build revenue? And if so, how does corporate citizenship help build reputation?

These are two of the issues illustrated in the second tool in our “Toolkit for a Tough Economy” series that highlights insights from our engagement with corporations. Read the rest of this entry »

As we put the finishing touches on the 2009 International Corporate Citizenship Conference, we’ve been talking with many of the speakers who will be featured in the breakout sessions and workshops. We sat down with Shannon Schuyler, managing director of corporate responsibility at PricewaterhouseCoopers (PwC), who is featured in the session Role of Corporate Responsibility in Rebuilding Trust in the Marketplace. Read the rest of this entry »

If solving some of the world’s biggest problems were as easy as clicking a mouse button, would you do it?

Intel is counting on a “yes” answer, and is asking you to do exactly that on its Small Things Challenge web site. Read the rest of this entry »

With apologies to David Letterman, here are the Top 10 Reasons the 2009 International Corporate Citizenship Conference is a must-attend event. Anyone managing social, environmental and governance issues inside business should be in San Francisco on March 29-31 to learn about the latest best practice, research and long-term thinking related to corporate citizenship. Read the rest of this entry »

Voting for the winner of the first (and soon-to-become-annual) Corporate Citizenship Film Festival is being extended a week because of the phenomenal interest the contest has generated.

I had never seen so many people involved with a single corporate citizenship-related activity until the Boston College Center announced that voting had begun for the 2009 Corporate Citizenship Film Festival. In five days we’ve had more than 6,000 people view videos and cast votes. Read the rest of this entry »

You don’t have to be a half-empty type of guy to feel that clouds of doubt and uncertainty and the fear of the future are starting to descend all around us like a dense fog. There doesn’t seem to be any safe harbor for either our investments or our frayed nerves.

This is starting to feel a little bit like my visit to Argentina in the spring of 2002, right after the unthinkable happened. One of the most prosperous countries on the globe – a can’t-miss poster child for the glories of globalization that at one time fed much of the world – suddenly imploded. Read the rest of this entry »

The Boston College Center has launched our first annual Corporate Citizenship Film Festival. Now it’s time for you to view the 25 contenders and vote for your favorite. After you’ve viewed the videos we hope you’ll tell us what you thought of them by posting a comment to this blog. Read the rest of this entry »

I’ve been talking with many citizenship colleagues over the past several weeks to hear more about how they are responding to the increased pressures brought on by the global financial crisis. And what I’ve found is that, while everyone is feeling the stress, the majority are seeing and taking advantage of the new opportunities that the crisis has created to change and enhance their corporate citizenship activities.

One of many themes that keeps coming up in these conversations is the importance of how we react to the changing times. Is it a time to keep quiet, and hope the storm will pass? No! Read the rest of this entry »