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Intel invites you to take the Small Things Challenge

By Susan Thomas, Assistant Director, Electronic Communications, Boston College Center

As we’re about to head off to our annual Corporate Citizenship Conference (it’s March 29-31 in San Francisco), lead sponsor Intel is inviting all conference attendees to join in the Intel Small Things Challenge (see our In Good Company story about the program). Intel created the challenge to show how even very small individual investments can collectively make a big impact in improving education and economic development around the world. Intel will make a donation of 25 cents for each click on the site.

But wait, says Suzanne Fallender in her blog post on CSR@Intel. “Four hundred conference attendees x $0.25 = $100. Doesn’t seem like much at all. But do you remember that annoying television commercial from the 70s? Think it was for shampoo or something – ‘and she’ll tell two friends, and so on, and so on, and so on…’”

“But if each of those 400 people told two friends, and they told two friends, and they told two friends, and they told two friends – you’re up to around $8,000,” she says. “Make that a multiplier of three friends in the chain – you’re up to around $25,000; and a multiplier of five friends gets us up to donations of over $100,000.”

Whether or not you’re attending the conference, Intel invites you to make a donation by taking the challenge on their site, or by making an individual donation to one of the following organizations they’re supporting through the program:

So, as Suzanne says, “Consider yourself part of the ‘virtual’ conference attendee list and click now to start the ball rolling.”

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