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Many companies striving to be good corporate citizens today face an internal tug of war between giving attention to community initiatives that address social problems and the growing demand to make environmental issues paramount.
Film Festival voting extended – by popular demand!
Voting for the winner of the first (and soon-to-become-annual) Corporate Citizenship Film Festival is being extended a week because of the phenomenal interest the contest has generated.
I had never seen so many people involved with a single corporate citizenship-related activity until the Boston College Center announced that voting had begun for the 2009 Corporate Citizenship Film Festival. In five days we’ve had more than 6,000 people view videos and cast votes.
Many voters responded to the press releases and blog pieces produced by the Center as well as communications sent by companies with videos in the contest. Today the increased voting is probably a result of our friends at CSRwire choosing the event’s press release as “pick of the day.”
This amazing reaction has influenced us to extend the voting through March 25 at 11:59 p.m. To view the videos and vote go to: www.BCCorporateCitizenship.org/filmfestival
There is evidence of some serious employee engagement which is making the voting extremely competitive. No surprise since the 25 companies vying for the distinction of being the first winner of what will certainly become an annual event are among the world’s most competitive businesses.
Many voters have left behind comments. Some thank Boston College for showing the positive contributions of business while others are making general comments about the overall quality of the videos – with an emphasis on how strategic the companies are with their community involvement and the creativity of the video producers.
Companies that entered a video are: Accenture, Aetna, Allstate, Amway, AT&T, Bank of America, Best Buy, Campbell Soup Company, Coca-Cola, Deloitte, Ernst & Young, Exxon Mobil, FedEx, Hitachi, Intel, Mars, McDonald’s, Microsoft, Northrop Grumman, Novartis Pharmaceuticals, Pitney Bowes, PriceWaterhouseCoopers, UPS, Western Union and Whirlpool.
The top vote-getter will be announced on March 30 during the dinner session of the 2009 International Corporate Citizenship Conference. Conference attendees will be able to view the 25 videos in the competition on a large plasma screen located in the In Good Conversation Salon in the hotel.
After the conference our plan is to have the videos remain on the Boston College Center’s web site. We will also be accepting additional videos and posting them on the Center’s new video channel.
Check out the 25 videos now – and be sure to vote: www.BCCorporateCitizenship.org/filmfestival
