Caught on video: Companies doing good
The Boston College Center has launched our first annual Corporate Citizenship Film Festival. Now it’s time for you to view the 25 contenders and vote for your favorite. After you’ve viewed the videos we hope you’ll tell us what you thought of them by posting a comment to this blog.
“Since so much media focus has been on the negative, it’s easy to overlook the positive contributions business makes to society,” said Bradley K. Googins, executive director of the Boston College Center for Corporate Citizenship. “We’ve launched this annual film festival to reveal another dimension of business to the public.”
Companies entering their work in the Film Festival are: Accenture, Aetna, Allstate, Amway, AT&T, Bank of America, Best Buy, Campbell Soup Company, Coca-Cola, Deloitte, Ernst & Young, ExxonMobil, FedEx, Hitachi, Intel, Mars North America, McDonald’s, Microsoft, Northrop Grumman, Novartis Pharmaceuticals, Pitney Bowes, PriceWaterhouseCoopers, UPS, Western Union and Whirlpool.
Each video is between 1 and 3 minutes in length and captures how a company is having a positive impact – typically in partnership with nonprofits customers and employees – on social and environmental challenges.
Online voting begins today and will close at 11:59 p.m. (EDT) March 18. Go to www.BCCorporateCitizenship.org/filmfestival to view the videos and to vote.
“The videos provide a compelling tapestry of how companies are making a difference,” said Googins. “They also project the humanity and emotion inside companies – qualities we rarely consider.” The short videos also demonstrate how companies have become extremely strategic in their community involvement work and how they place high value on impact and finding lasting solutions to some of society’s most vexing problems.
Some of the short videos feature celebrities and company executives. But the real stars are the nonprofit partners and the people whose lives are transformed because of corporate commitment to community and social issues. The videos were shot in a broad range of locations – from small towns in the United States to villages in Africa and China. One video even takes you into outer space.
The winner of the film festival will be announced March 30 during the dinner program of the 2009 International Corporate Citizenship Conference. All 25 videos will run on a continuous loop at the conference in San Francisco and be presented on a large plasma screen.
Managers and executives interested in attending the conference to be held March 29-31 in San Francisco can register at www.corporatecitizenshipconference.com.


March 13th, 2009 at 2:40 PM
Fedex is my favorite Family and Global Company.
They are just a wonderful, wonderful company
and so kind to everyone.
Most Respectfully,
The Ricky Leigh Family
March 16th, 2009 at 12:05 PM
Hitachi is a Japanese Company that makes so many different products, that is used all over the World. And to see that they give back to our communities all over the world says so much about Hitachi.