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AT&T text messaging campaign to benefit hungry kids
By Susan Thomas, Assistant Director, Electronic Communications, Boston College Center
Barack Obama pledged to end childhood hunger by 2015 during his presidential campaign. He also called for a national day of service on January 19, Martin Luther King Day. In response, AT&T has introduced Operation No Kid Hungry, a campaign to raise funds to help end childhood hunger and encourage Americans to hold food drives.
Beginning January 12 until March 1, subscribers of all major wireless carriers can donate $5 to Share Our Strength by text messaging “SHARE” to 20222. AT&T will match donations up to $100,000.
The national text-donation initiative is a coordinated effort between Share Our Strength and the Mobile Giving Foundation, a nonprofit wireless industry organization. Donations will be used to help provide food for the 12.4 million children at risk of hunger in America and will help address the recent increase in traffic at food banks across the country.
“We’ve seen a dramatic jump in the need for food assistance in the last six months,” said Bill Shore, founder and executive director of Share Our Strength. “Some food pantries we fund had a 40- to 50-percent increase in demand – much of it from working families and people seeking help for the first time.”
In response, Share Our Strength is asking people to send a text donation and hold food drives to help feed those in need. Food pantries and food banks especially need foods rich in protein, such as peanut butter and canned tuna, chicken, and salmon. Visit www.Strength.org to find a food bank and a list of the most-needed nutritious foods.
All funds raised will support Share Our Strength’s national work to end childhood hunger, which finds ways to feed the hungry in our communities, funds the most effective anti-hunger organizations in each state, and makes the most of state, federal, and local resources. In the United States, more than 12 million children are at risk of hunger. This national text-donation campaign is made possible through the Mobile Giving Foundation.
In addition to the text-donation program, AT&T Pioneers – the industry’s largest employee and retiree volunteer organization – is leading a nationwide AT&T employee food drive to benefit community food banks that serve America’s children in 32 major metropolitan areas.
