Kids today spend hour after hour playing video games while their parents worry that their time could be better spent. AMD has an idea that will appeal to kids and parents: Make the games a fun and serious learning experience.
The new educational venture, aptly named AMD Changing the Game, is the first initiative of the newly formed AMD Foundation. It was launched at the Fifth Annual Games for Change Festival held in early June at Parsons The New School for Design in New York. AMD also teamed up with the John G. and Catherine T. MacArthur Foundation to offer a daylong workshop for nonprofit organizations focusing on how to create social issue games. The workshop covered fundamentals such as game design, fundraising, evaluation, youth participation, distribution and press strategies. Read the rest of this entry »