Is your company attracting the best Generation Y employees, the fastest growing segment of the American work force? 

At this year’s International Corporate Citizenship Conference, keynote speaker Nadira Hira will talk about how to creatively engage Generation Y as important contributors to corporate culture and productivity, on racial and generational diversity, and on the role of social networks in the modern workplace and in society in general.

As the baby boomers begin to retire, businesses are realizing that they may have no choice but to accommodate these curious Gen Y creatures.

These young people – self-absorbed, gregarious, multitasking, loud, optimistic, pierced – are exactly what the boomers raised them to be, and now they’re being themselves all over the business world. It’s going to be great.

Hira wrote Fortune’s widely discussed 2007 cover story on Gen Yers and their impact on corporate America. Her media presence extends to television, where she has been a featured personality on HBO’s “Real Time with Bill Maher” and ABC’s “America’s Black Forum”, a regular contributor to VH1’s “The Fabulous Life” and BET’s “Black Carpet”, and an expert guest on many major outlets, including CNN, CBS, MSNBC, CNBC, and BBC-A.

Hira’s message is just one more valuable element of the 2010 International Corporate Citizenship Conference where you will find solutions to your company’s challenges through keynote speeches, breakout sessions and networking opportunities.

For more information and to register click here.

Fortune magazine’s annual rankings of the “World’s Most Admired Companies” is out, including a separate sub-category for social responsibility. Five of the top ten CSR slots were grabbed by Center members, including UPS, Marriott International, The Walt Disney Company, Intel and Target. View the full list here.

Corporate Responsibility Magazine this week announced its 11th annual 100 Best Corporate Citizens List.

The top six companies on the list are Boston College Center members:  Hewlett-Packard Co., Intel Corp., General Mills, IBM, Kimberly-Clark  and Abbott Laboratories. These companies are joined in the top 25 by seven other Center members , including Coca-Cola, Campbell Soup, Microsoft, Merck & Co., Inc., Baxter International, Cisco Systems and PG&E  Corp. Read the rest of this entry »

As the 2010 Winter Olympic Games came to a close in Vancouver, the proverbial torch was passed on to Russia for the 2014 Olympics in Sochi. This process has been efficiently carried out for so many years, that planning is down to a science. We already know which city will take up the torch for both the summer and winter Olympics in 2012, 2014 and even in 2016. But, in the professional field of corporate citizenship, most do not know who will take the torch next, let alone three iterations into the future. Read the rest of this entry »

Ever had one of those frustrating experiences when despite your best efforts at an explanation you can’t quite get a concept through to someone? At those times you may have thought to yourself, or even asked out loud in exasperation: “Do I have to draw you a picture?”

Well, maybe you should have. That’s probably the advice you’d get from Dan Roam, one of the keynote speakers at our International Corporate Citizenship Conference in Boston, April 11-13. Read the rest of this entry »

February 22 was International Corporate Philanthropy Day, an annual celebration designed to highlight milestones and achievements in corporate philanthropy and encourage further corporate community investment

The Committee Encouraging Corporate Philanthropy (CECP) marked the day with the release of a new report, Measuring the Value of Corporate Philanthropy: Social impact, business benefits, and investor returns, that assesses current practices and measurement trends in corporate philanthropy. This report, which focuses on three primary conversations–between giving practitioners and grantees, between giving practitioners and the CEO, and between the CEO and investor community – aims to assess current practices and measurement trends, clarify the demands practitioners face for impact evidence, and identify the most promising steps forward. Read the rest of this entry »

Hollywood has its Oscars but for the screen gems of the world of corporate citizenship the ultimate experience is participation in the Boston College Center for Corporate Citizenship’s Film Festival.

Voting opens today and continues through March 10 for members of the general public to choose their favorite video and narrow down the entries to a top 10. Each video captures how the company’s corporate citizenship initiatives are having a positive impact – typically in partnership with nonprofits, customers and employees – on social and environmental challenges. Click here to view the 29 videos submitted and to vote.   Read the rest of this entry »

Is it ethical to refuse a child tutoring services in order to produce a report on the effectiveness of such services? Should you divert resources from programming to measurement when there are more children to serve, families to help, problems to solve and an otherwise overwhelming number of unmet needs?

If actions speak for themselves, then corporate citizenship professionals have answered a resounding “NO!” We have long refused to invest in social sector impact measurement, which measures whether a program generates the ultimate community change it purports to generate, because it means fewer resources for service delivery. Read the rest of this entry »